At the retail level, skin care, beauty regimens and fragrances were once almost exclusively the domain of women. This has changed drastically in recent years. Men can now benefit from ever-increasing attention being paid to their needs, as well.

At one time, companies tended to produce after shave, cologne and perhaps a scented bar soap for men. Who can forget the forays into soap on a rope? Walk down the aisles of any pharmacy or department store today and you will find lines like Hugo Boss, for example, that offer multiple products and excellent value.

Hugo Boss fragrances, for example, come in several scents and forms. One might appreciate the clean, subtle, woodsy tones of Boss Pure or the musky masculinity of Boss Selection (both available in aftershave, aftershave balm and eau de toilette). Perhaps the attitude meets energy fragrance of Hugo Energise, in its battery-inspired packaging will be the way to go.

Men's grooming has never been more option-filled. Today's well-appointed man considers not only fashion but also fragrance. With their men choosing Hugo Boss aftershave, women everywhere have never been luckier.